Before implementing a surcharge on your customers it is very important to understand your customer base. As many business owners are recently finding out, while surcharging may seem like a good tactic at first, a large chunk of their customer base is no longer coming back. Below are some quotes in regards to what has recently happened in NYC on the surcharging side of things.
“Wonderful meal. Unfortunately, it was ruined by the 4 percent credit card surcharge,” one patron of the Taverna Kyclades in Bayside posted on Yelp earlier this month.
“They have a $4 ‘technology fee’ for using a credit card. This is ridiculous and they tried to tell us that everyone is supposedly doing this,” said another Yelp reviewer in February of Spanglish NYC in Bayside. “We won’t be returning here because of the fee.”
Spanglish quickly discontinued the surcharge and instead offers a discount off the menu’s prices for paying cash.
“I was getting too many complaints,” said David Arias, the restaurant’s owner. “Customers are not familiar with these charges.”
Source – https://nypost.com/2019/04/27/new-yorkers-are-furious-over-sneaky-credit-card-surcharges/